One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin.
What do you have in mind while reading this phrase?
Maybe you have a b&w, silent movie tipe of imagination.
Maybe you’ve been spending too much money on manga magazines lately..
Maybe your mum makes you watch those corny Indian movies with her and you’re ashamed to admit you know who Hrithik Roshan is.
Maybe you know all the lines in “Fear and loathing in Las Vegas” by heart…
Regardless of that, you should make your own movie: read a book.
Wish there was a bookshop here bold enough to accept such advertising. But I think I’ll see pigs flying first, since a rather conservative approach (Carturesti’s “books, tea, music, finery”) is considered groundbreaking here.
Client: Filigranes Bookstore
Credits go to Air, Brussels, Belgium.
Click on the pictures to see them larger.
yes!it’s what I look forward to doing when I’m about to read a book.
as for the advertising, maybe here they are going through a snobbish – liook, I READ MUCH – phase. it’s serious, you know, reading…
O reclama perfecta! Intr-adevar, pacat ca inca nu s-a facut in Romania genul asta de advertising, in niciun domeniu, mai ales ca reclama surprinde exact ce inseamna o carte, fara sa para doar niste vorbe invechite.