dailycrap

Cataracte de imaginatie, potop de scribomanii, vomismente literare, hemoragii enciclopedice, minuni de monstri

Archive for the ‘sufletul comertului’


it’s getting curiouser and curiouser

Acum cateva luni m-am indragostit. A fost dragoste la prima vedere. Si apoi la a doua, la a treia, la a o suta. O dragoste pe care n-am vrut s-o tin doar pentru mine si am impartasit-o tuturor. Unii au ramas indiferenti, altii s-au indragostit la randul lor.
O cheama Ola. Ola Bell. O cheama Ola si face poze.
Poze ca asta:

Si ca asta:

Si ca asta:

O fata blonda care traieste langa Londra, impreuna cu cele doua pisici care-i sunt adesea personaje si cu care sunt convinsa ca poarta dezbateri aprinse despre Kafka si Alice in Tara Minunilor atunci cand nu le vede nimeni. Pisicile au opiniile lor ferme si nu pot fi convinse atat de usor sa-l citeasca si pe Roald Dahl.

Dar povestea noastra de dragoste nu se termina aici. Pentru ca, dupa cum spuneam, s-au indragostit si altii de ea. Si din dragostea lor a iesit asta:

Sambata, povestea le-a fost rasplatita cu un Inger de Bronz. Si ma bucur c-am facut parte din ea.

vreau si eu asa un buchet pe masa

Credits: Euro RSCG, Lisbon, Portugal

Coca-Cola Jinx

Nu poti sa nu te gandesti, dupa ce ai apasat play, ce politicieni romani ai vedea intrupandu-i pe democratul James Carville si pe republicanul Bill Frist.
Geoana si Boc plimbandu-se pe Magheru si vizitand Muzeul National de Arta? Boureanu si Olteanu dandu-se cu placa in Herastrau si privind apusul de pe terasa MNAC? Un exercitiu masochist, fara indoiala, la sfarsitul caruia, daca mai ai putere, razi amar. Daca nu, injuri doar printre dinti si-ti aduci aminte de ce nu te-ai dus la vot.
Daca asta pare prea indraznet, hai sa luam un singur om politic autohton si sa-l rugam sa ne creasca vanzarile la guma de mestecat/apa minerala/pantofi de lux. Un fel de Gorbaciov pentru Louis Vuitton. Ei, ce ziceti, ar functiona? Poate pentru ei, o reclama cu circuit inchis la costumele cu buzunare fara fund si la crema pentru hidratarea pielii de pe cur, ca sa poata fi linsa mai cu sarg. Placere sporita de ambele parti.
Poate fi si asta un criteriu de normalitate – ziua in care nu ai arunca cu papucul in televizor, ci ti s-ar face brusc pofta de o Cola. Imediat inainte de Apocalipsa.

Credits: Wieden+Kennedy Portland
Song: Good Times – Latch Key Kid

discover music again

Now that you’ve discovered books, it’s time to (re)discover music:

I admit it, I’m a sucker for the touchy/feely type of advertising. Give me children, animals, innocent teens, a great and emotional tune in the background and I’m all yours.

I especially like the look on the boy’s face when his girlfriend takes off her bra for the first time. Nice acting.

Credits: BBDO, Toronto, Canada

The song is called A blueprint (listen to it, it’s worth it), played by Fear of Music.

make your own movie

One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin.

What do you have in mind while reading this phrase?

Maybe you have a b&w, silent movie tipe of imagination.

Maybe you’ve been spending too much money on manga magazines lately..

Maybe your mum makes you watch those corny Indian movies with her and you’re ashamed to admit you know who Hrithik Roshan is.

Maybe you know all the lines in “Fear and loathing in Las Vegas” by heart…

Regardless of that, you should make your own movie: read a book.

Wish there was a bookshop here bold enough to accept such advertising. But I think I’ll see pigs flying first, since a rather conservative approach (Carturesti’s “books, tea, music, finery”) is considered groundbreaking here.

Client: Filigranes Bookstore

Credits go to Air, Brussels, Belgium.

Click on the pictures to see them larger.

pain without borders

Another animated ad, some say a sure winner for next year’s Cannes.

And it wouldn’t surprise me, ’cause it’s totally worth it (yeah, I still don’t get Cadbury’s Gorilla).

Credits (again, no suprise here) go to TBWA/MAP, Paris, France

evolution of technology

Great production, not so sure about the idea, though. Bit too hasty in the end & the talking robot-woman is not at all a favorite of mine. The rest is still overwhelming.

Copy:

Die Auslese war hart, doch jetzt ist sie da.
Die stärkste Technik aller Zeiten!
Gnadenlos günstig.
SATURN – Wir hassen teuer!

The selection was tough, but now she is there.
The strongest technique of all times!
Mercilessly convenient.
SATURN – We hate expensive!

with SATURN being an electronics retailer.

Scholz&Friends, Berlin, Germany

because words matter

Martin Luther King’s words matter:

John Fitzgerald Kennedy’s words matter:

Every word matters:

And some more specific ads: a special series on guns, one on sleeplessness, on food or on men vs. women.

If you’re as keen on marvellous advertising as I am, don’t miss a single one!

Later edit: credits go to bleublancrouge, Montreal, Canada